The National Behavioural Reward Programme is a groundbreaking effort to improve the UAE’s quality of life and incentivize healthy behaviors by using a point-based rewards system. Individuals who engage in positive behavior each month can earn points that can be used for premium seating at events or purchases at certain retailers. It is a globally unique program that focuses on the study of behavioral science and is launched as an attempt to build a mindset for a positive future among citizens. Everyone is welcome to participate in the program, from students, the elderly, families, and even companies, by strengthening their positive traits through a set of initiatives that motivate them.

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